VM & RETAIL DESIGN

My background in architecture, scenography and object design has always been driven by an interest in how space, material and objects come together to shape visual experiences.
In recent years, this interest has increasingly evolved towards visual merchandising, retail design and the presentation of brand identity within physical environments.

To further develop my expertise in this field, I completed the Retail Design and Visual Merchandising for the Fashion and Luxury Sector programme at Vogue College of Fashion, Universidad Nebrija, Madrid, graduating summa cum laude with the highest academic distinction.

The programme explored visual merchandising strategies, window display design, product presentation, brand storytelling and customer experience, alongside retail concept development, creative direction, colour, materiality and lighting. It provided me with a deeper understanding of how brand identity can be translated into compelling visual presentations, balancing aesthetic expression, commercial objectives and consistency across retail environments.

Combined with my professional experience in architecture, interiors and scenography, this has shaped a multidisciplinary approach to visual merchandising, bringing together creative sensitivity, spatial composition and practical execution. From the development of visual concepts and displays to material selection, custom elements, technical detailing and on-site implementation, my focus lies in translating creative ideas into carefully executed physical presentations.

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